Free Copy of "The Entrepreneur's Guide to Customer Development" (PDF)

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The Entrepreneur's Guide to Customer Development: A Cheat Sheet to The Four Steps to the Epiphany

Iterate your way to Product-Market Fit with Customer Development

Learn how to:

  • Develop and iterate your “Minimal Viable Products” (MVPs)
  • Segment markets, position products and when to pivot
  • Validate before scaling
  • Find prospects and how to approach them In this comprehensive “cheat sheet” you will learn all of the steps necessary to pivot to startup success.


  • Interviews and case studies with entrepreneurs/founders
  • Practical strategies and tactics
  • Known pitfalls to avoid
  • All original content

About Brant Cooper and Patrick Vlaskovits

Brant Cooper and Patrick Vlaskovitz are co-authors of "The Entrepreneur's Guide To Customer Development" and "The Lean Entrepreneur."
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